The triple bottom line (TBL) is a strategic approach to sustainability that offers tangible concepts to prioritizing a business’s social and environmental impacts while maintaining and increasing profitability.

“‘Triple outperformers’ are more than twice as likely to grow revenues by more than 10 percent.”

–McKinsey & Company.

People

By openly collaborating and communicating with all stakeholders, from operationally adjacent communities to our employees, we ensure our commitment to people and empower our social responsibility.

Through our sustainability efforts and digital technology applications, we inspire the strategic and limited use of energy and water resources for nearly every global industry, and we aim to bring green technologies into the spotlight to support the livelihoods of all people at every corner of the planet.

Our digital solutions also raise awareness of our operations’ impact on expenses. We know that the more we invest in our team members and community, the stronger we become. We will continue fostering employee opportunities and economic growth while perpetuating a company built on giving back.

Two planners look at a laptop while they smile; agreeing on the table settings.

Planet

Not only do our products and services help individuals, businesses, and event venues reduce the environmental impact of physical events, but our green company culture allows us to set the stage for profitable sustainability strategies.

Through green initiatives that focus on climate action, clean energy, and responsible resource use, we direct our efforts carefully to ensure we prioritize environmental health, resource sustainability, and human life throughout our operations.

We also support profitability with sustainability initiatives in our offices that reduce energy consumption, minimize waste, and capture investor interest for ongoing growth.

Profit

By building a company foundation based on sustainability and social impacts, we provide a financially rewarding future for our stakeholders and investors.

Not only do our green technologies and services provide businesses and individuals a way to operate more efficiently, but they also create avenues to satisfy the growing demand to limit the impacts events and experiences have on the planet.

When we grow, so do our efforts to foster a brighter future. We recycle our profits into our green technologies and initiatives and will continue innovating to drive the potential for ourselves, our competitors, and nearly every global industry.

A woman in a white sleeveless top uses a tablet for day of planning and event execution. She is in an indoor setting with a patterned light display in the background.

Advantages of the TBL Approach

Long-Term Value & ROI

Encourage informed decision-making for lasting ROI and drive stakeholder interest with a clear commitment to sustainability.

Risk Management

Eliminate risk of non-compliance, scope emissions reporting changes, supply chain disruptions, and reputational damage.

Competitive Reputation

Take a strong stance on environmental and social justice, take on sustainability leadership roles, and strategize for global change.

Consumer Alignment

Engage with and gain support from a consumer base that values conscious and sustainable operations.

Innovation

Innovate to reduce environmental impacts, improve social outcomes, and drive profits.

Additional sustainability resources

Reinforcing global green initiatives

We are supporting the UN’s Sustainable Development Goals by aligning our operations to help manage climate change, pollution, energy efficiency, waste management, and water scarcity locally and abroad. Return to the sustainability center to see how we align with the environmental and social SDGs.

Sustainable solutions

Sustainable solutions like digital twins are changing the way we design and manage spaces and events. From event planning and urban development to manufacturing, energy management, transportation, and real estate, digital twins help us make smarter, more sustainable choices.