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Emerging technologies key for UAE’s events market



The UAE events industry is poised to embrace cutting edge technologies which will better engage and involve audiences, while staving off the growing threat of “event fatigue”, according to a leading industry expert who is participating at the Middle East Special Event & Exhibition Show (MESE) 2018 from 22-23 April, Madinat Jumeirah.

Alan Kelly, Business Development Manager at Informa Middle East, part of one of the world’s leading events and conference organisers, believes the augmented reality, artificial intelligence and computer-generated environments will transform the experiences of guests – breathing new life and excitement into the increasingly crowded UAE events market.

Alan says: “The days of simply turning up to an event and remaining on the side-lines, watching and listening, are long gone. New technologies, and the resulting data they produce, will enable events to become far more immersive and tailored to the needs of delegates, creating both intimate and unique experiences.”

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