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6 Areas of Event Experiences

Blog March 21 2021
Outdoor wedding reception setup with round tables covered in white tablecloths and pink sashes, floral centerpieces, white chairs, and a waterfront view in the background.

The “6 a’s of event planning” is a very popular topic among event professionals today.

Deshondra Robinson of Events by Deshondra is here today as a contributor to the Prismm blog to talk about these 6 dimensions of event planning and event experiences to help us understand what they are and why they are important to keep in mind when planning an event.


6 A’s of Event Planning 


Personalization is very important when planning an event. Whether you’re  planning a small wedding for 50 guests or a huge event for 500 people, being detail oriented will  play a big part in your success!

When I plan an event, I use the A6 Event Production Formula.

This formula helps you design a signature event by incorporating your clients profile information into 6 areas of event experiences.

The 6 areas of event planning are know as the following:

  • Anticipation
  • Arrival
  • Atmosphere
  • Appetite
  • Amusement
  • Appreciation

Let’s take a deeper look at each area of the six areas of event planning while providing some event production examples for each.


Anticipation is the first of the 6 areas of event planning to consider.

One effective way to create anticipation is by selecting the right invitation for your event and creating a great first impression.

The invitation will build buzz, create excitement, and get people talking.

Most people will know right away if they will attend your event by that first impression, so  make it a good one!


Arrival is the second stage of any event experience. Remember, there is no event without people to attend.

That’s why making sure the guests and especially your clients have their lodging ( if coming from out of town) and
transportation needs met.

Also, keep in mind, having an exceptional arrival is the key to making your guests feel welcomed.  Something as simple as having someone greet your guests can make a big difference.


Knowing your client’s personality will play big part in creating the perfect atmosphere for your event.

Creating the perfect atmosphere requires you to touch on the 5 senses: sight, smell, taste, touch, and hearing.
This includes creating a theme that describes the type of event you’re having.

Choosing the perfect decor,  lighting, scents, food, fabrics, and music will help you achieve this.

Appetite (food!)

Let’s talk about food. The type of event will determine the type of food being served. That’s  why this is the fourth stage of event production.

You will have to work with your clients, the venue, and the caterer to create the perfect menu for your event. Remember, if you’re having a black tie event, you do not want to serve hotdogs. Also remember, when planning your menu, be sure satisfy all the taste buds.

Amusement or Entertainment

This step can be a big deal depending on the type of event. Again, knowing your clients and the type of guests  that will be attending will play a big part in this.

Whether you have a DJ, live band, or a performance, make sure it’s something the guests will get into.

However, I advise not to totally rely on the music to satisfy the crowd.
Having small surprises throughout will give your guests  something to remember and talk about the next day.


It is critical that you thank your guests for attending your event! Be creative when thanking your guests.

Giving small gifts, signature party favors, or even thank you cards will show your guests you are appreciative.

Although there are many aspects to consider when planning the perfect event, using the A6 event production  formula will give you a blueprint and help you with being detail oriented.

By using your client’s vision and your awesome creativity, you will definitely get an A+ in event planning!

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