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Event Venue Marketing Strategies: 3 Ways Marketers Can Use Spatial Design Technology to Increase Pipeline
November 27 2024
Marketers in venue event planning are constantly challenged to achieve more with less: reduced budgets, smaller teams, and fewer resources while navigating the logistical nightmares of multiple events and stakeholders. Adding to this is the expectation from customers that every interaction with a venue should be personalized. This pressure also comes from executives who want to differentiate their venues, boost business for room revenue and event space group business, and leave an impression on customers.
Given these challenges and the need to achieve more, marketers can leverage spatial design technology to unlock new event venue marketing strategies, helping to create personalized and engaging interactions that effectively increase their pipeline without investing extensive time in driving traffic for sales.
Bringing Venue Spaces to Life with Advanced Spatial Design
Using advanced spatial design technology through a unified SaaS platform can help marketers revolutionize how they showcase their venue spaces, allowing potential clients to envision their space fully before their event. Traditionally, event planning involved physical mock-ups and trial and error, often resulting in suboptimal space utilization and resource waste. Digital twins allow the exploration of multiple possibilities virtually, significantly reducing the need for physical prototypes and wasteful iterations.
Unlike standard virtual tours, dynamic 3D digital twin technology through virtual tour software places customers directly in their space at the venue, enabling collaborative sourcing, designing, and planning from a computer screen anytime and anywhere. This immersive experience goes beyond mere visualization. It is an immersive 3D solution that enables venues to close more business and provide value in every stage of the event life cycle. Additionally, venues can interact with their customers to customize layouts, seating arrangements, and configurations, visualize event setup in a virtual environment, identify potential bottlenecks, and make informed decisions. It helps maximize space efficiency, minimize waste, and promote the sustainable use of event venues.
Here’s how our CEO, Yaron Lipshitz, explained the potential of spatial design technology:
“With spatial design technology, you can take a photorealistic, accurately scaled venue space and lay it out in any configuration to see it in different lights and look at various layers – electricity, guestlist, catering, AV production, anything – and show infinite possibilities using a digital twin. That’s the source of truth, where the virtual meets the physical.”
Sounds too good to be true, right? It’s easier than you think. This isn’t just a new trend or a nice-to-have; it’s a must-have tool. As digital twin technology becomes more sophisticated and accessible, and with an increasing preference for sustainable venue options among customers, venues are increasingly adopting it to enhance event planning, engagement, and personalization.
Venue marketers can leverage spatial design technology in three impactful ways.
3 event venue marketing strategies for spatial design technology
Create up-to-date and accurate virtual catalogs
Self-guided 3D virtual tours
Driving conversions with virtual venue tours
Create up-to-date and accurate virtual catalogs
Picture this: a hotel with one section of its website wowing corporate customers and another dazzling wedding customers. Using multiple Virtual Catalogs gives each prospect a unique, tailored experience that showcases the perfect spaces for their specific event needs.
With spatial design technology, you can create up-to-date and accurate virtual catalogs showcasing your venue spaces. With multiple Virtual Catalogs, you can tailor and highlight spaces and layouts your venue can support for every event imaginable. Spotlight different spaces and layouts from your master Virtual Catalog on various parts of your website. Whether embedding different catalogs or linking them as part of a custom selection for your prospects in an RFP, the possibilities are endless. Prospective customers can navigate and explore your digital twin space firsthand in a highly detailed, interactive, and dynamic 3D virtual replica of your physical space through a 3D virtual venue software.
Self-guided 3D virtual tours
Self-guided 3D virtual tours, powered by advanced spatial design technology, can significantly boost traffic to your website by leveraging social media, blogs, and digital advertising. Create engaging posts, for example, “Want to explore our space for yourself?” with direct links to your hosted virtual tour. This interactive content can be shared across various digital platforms, enticing prospects to visit your site and engage with your offerings on a deeper level. It encourages active participation and enables potential clients to experience the venue’s atmosphere and features virtually, further influencing their decision-making process. Additionally, this approach enhances brand visibility and fosters meaningful connections with your target audience.
By offering a dynamic and immersive experience, 3D virtual tours captivate visitors and encourage them to explore several aspects of your venue in detail. This prolonged interaction allows prospects to visualize themselves in space, fostering a stronger connection and confidence in their decision-making process.
You can also track how visitors interact with your virtual tours to gain insights into the most popular spaces and features, allowing you to tailor your marketing strategies effectively. This information empowers you to refine spatial layouts effectively, highlight key features, and tailor marketing strategies to showcase your venue’s unique strengths. Ultimately, integrating data-driven insights from virtual tours enhances the spatial design experience, ensuring that every virtual exploration aligns closely with client preferences and expectations.
Driving conversions with virtual venue tours
By experiencing your venue virtually beforehand, potential customers arrive as more informed and motivated prospects. This readiness increases the likelihood of conversion, ensuring that the sales team engages with genuinely interested prospects and is aligned with your offerings.
Early access to comprehensive virtual tours minimizes the need for extensive back-and-forth interactions in the initial stages of the sales cycle. This efficiency accelerates the timeline for closing deals, as both parties can focus on substantive discussions and decision-making.
Offering a user-friendly experience through 3D walkthrough software allows potential clients to visualize their event space and make informed decisions remotely. This accessibility enhances customer satisfaction and confidence in their choice of venue, fostering stronger relationships and increasing booking rates.
The best part? With spatial design technology, embedding realistic digital twins on your website is straightforward and doesn’t require complicated integrations or gated experiences. Scanning your venue for a 3D digital twin rendering is quick and can be completed by photographers in a matter of hours. For instance, if a venue has been scanned using compatible technologies such as Matterport, those existing images can also be used to enable dynamic virtual tours on your website.
Immerse prospects in your space with Prismm
Ready to transform how you market your event venue marketing strategies and drive more pipelines with dynamic 3D virtual tour software?
Prismm captures a true-life digital representation of physical environments with an immersive spatial technology platform that transcends the limitations of real space. Able to show the full spectrum of potential layouts, organizations can edit the digital twin to match the customers’ requirements precisely. Venues can now plan, design, and visualize spaces in harmony with customers – wherever they are.
Leverage the power of spatial design technology to transform your customer experience,
stand out from the competition, and delight your customers with Prismm.
Contact Prismm to schedule a demo today.