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Future-Proofing Venues: Personalization with Immersive 3D Technology

Blog July 2 2024
A man is looking at a laptop where he is using Prismm's immersive 3D technology to future proof a venue by leveraging personalization.

Venue event planners today face several challenges of creating unique, personalized experiences for clients, while juggling multiple events and managing costs. According to McKinsey & Company, 71% of consumers expect personalized interactions, and 76% get frustrated when these expectations aren’t met. While sales teams often use 3D virtual tours and immersive experiences to showcase venues, planners can feel overwhelmed trying to deliver the same level of immersion, collaboration, and personalization in their daily work. If that wasn’t enough, this personalization needs to stay current. It’s very easy for the fashionable to fade into obscurity.

“Personalization marketing has real advantages for companies: it can reduce customer acquisition costs by as much as 50%, lift revenues by 5-15%, and increase marketing ROI by 10-30%. Companies with faster growth rates derive 40% more of their revenue from personalization than their slower-growing counterparts. Personalized experiences drive up both customer loyalty and a company’s gross sales.”

McKinsey & Company

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In this article:

Venue Event Planning: Balancing Interactions and Innovation
Immersive Venue Experiences: Personalization with Immersive 3D Technology
From Optional to Essential: Future-proof with Spatial Design Technologies
Emerging Trends: Sustainability, Personalization, Accessibility and AI (Artificial Intelligence)

Venue Event Planning: Balancing Interactions and Innovation

Planning, designing, and hosting events in a venue setting involves a maze of interactions with planners, vendors, caterers, and clients. Each interaction is crucial: managing expectations, crafting floor plans to make the best use of space and gathering feedback to improve the event experience. The focus is on maintaining cost efficiency without compromising quality and satisfaction. This complex process requires coordination and smooth communication to orchestrate successful events that resonate with attendees and stakeholders alike.

The prospect of integrating modern technologies into event planning may seem daunting at first. Mastering new tools to automate processes can be time-consuming and challenging. Additionally, communicating ideas across various platforms and access levels brings its own set of challenges.

The good news is that event planners can use the same technology that their sales team uses for immersive and dynamic 3D digital twin virtual tours in their online event planning and design process. By leveraging spatial design technologies, they combine both the immersive 3D experience of a virtual tour with the personalized design elements of floor planning. This approach places the customer right at the center of the experience, allowing them to feel as though they are physically present in the room. This personalization not only boosts engagement but also ensures that each event is meticulously tailored to meet the client’s unique preferences and needs.

Immersive Venue Experiences: Personalization with Immersive 3D Technology

Bringing designed experiences to life in your venue is effortless with dynamic 3D virtual tour software. This technology places the customer at the center of a space that can be accessed anytime, anywhere, as a unique and personalized virtual catalog. After a planner designs a floor plan using event design software, they can use immersive collaboration within the virtual catalog to gather customer feedback. This feature allows anyone to leave design notes and feedback directly within the personalized digital twin of the space.

Venue planners can even meet with customers via embedded video conferencing to review feedback in real-time. They can walk them through the venue space virtually to show their venue floor plans in 2D and 3D. Since everything is done online, planners can streamline communication and reduce costs from in-person site visits, without sacrificing customer relationships and satisfaction.

And the best part of tools like the Prismm platform? Since everything lives in the same online event planning platform, planners are using the same experience the event sales team uses to showcase a space. It becomes easier to transition a customer from pre-sales to the design and execution of their experience.

Case studies where these technologies have been successfully implemented in venue planning and design have consistently shown improvements in client satisfaction and operational efficiency. Venues can showcase their spaces in 3D within their digital twins, using a customized library of furnishings and decorations. This feature helps with upselling opportunities and drives revenue. Moreover, venues can capture and qualify leads faster by presenting a variety of templates, setups, and layouts. They can also collaborate with clients remotely. This gives them a competitive edge by offering diverse options to clients, leveraging state-of-the-art technology in a landmark venue.

From Optional to Essential: Future-proof with Spatial Design Technologies

Streamlining the planning and design process needs to be paramount. Customers continue to expect more personalization. However, it’s increasingly harder to get facetime with customers to review the crucial feedback that makes their experience special. By adopting a spatial design technology, such as virtual venue software, software for event design, seating chart software, table layout design, event planning software, venue planners can expect to see several benefits including:

• Personalize designs using customer feedback within a virtual catalog. This allows you to quickly build trust and foster relationships.

• Nurture connections with hosts, caterers, vendors, and other third parties through real-time collaboration and video conferencing

• Collect feedback and collaborate either in real-time or on your own time, with the ability to take notes and send messages within the personalized virtual catalog.

• You never have to start from scratch. Use predefined layouts while designing experiences for an easier and repeatable process.

• Reduction in costs and carbon emissions since many traditional on-site inspections to review a design of a space can now be done remotely, in the cloud.

• Maximize productivity by consolidating everything you need in one place: layouts, inventory counts, plan outputs, stakeholder planning, and more.

Using a spatial design technology platform can help streamline your planning and design process at your venue. This will help you adapt to changes in consumer desires and future-proof your design personalization process. If your venue doesn’t have existing Matterport scans, scanning your venue for a 3D digital twin can be done swiftly by one of Prismm’s recommended photographers.

Future venue planning and design trends are driving toward more adaptable, sustainable, personalized, and accessible event experiences. Embracing these innovations allows venues to meet evolving client expectations while enhancing operational efficiency and promoting environmental responsibility. Venues are placing a growing emphasis on integrating sustainable practices into their operations and management strategies. The adoption of spatial design technology, particularly 3D digital twins, represents a transformative leap toward environmental goals and appeals to eco-conscious clients seeking responsible event venues. These digital twins provide a virtual environment that transcends physical limitations, enabling venues to showcase creativity and capabilities without geographical or financial constraints. They facilitate precise 2D and immersive 3D renderings, scenario visualization, and seamless collaboration across global teams, empowering venues, and planners to anticipate challenges, optimize experiences, and ensure flawless event execution.

Moreover, the ability to reduce, if not remove, travel costs associated with scouting venues – as well as the efficiencies that technology can unlock– contribute to a more sustainable and cost-effective approach to event planning. Venues can allocate resources more efficiently, directing a greater share of investment into the quality of services and event experience. This efficiency, coupled with increased accessibility, promotes innovation and creativity within the events industry.

The integration of artificial intelligence (AI) is also becoming customary, offering predictive analytics and personalized attendee experiences. AI-powered platforms can analyze data to anticipate attendee preferences, streamline logistics, and optimize event layouts for maximum engagement and efficiency. Dynamic 3D digital twin technology enables venues to deliver highly tailored experiences that resonate with modern event attendees, differentiating them in a competitive market and positions them as leaders within the hospitality industry.

From a client perspective, this also translates into a richer and more diverse array of offerings. Clients can explore and experience virtual event spaces first-hand, empowering them to make informed decisions irrespective of their location. The democratization of event planning tools fosters a client-centric approach, where preferences and visions are seamlessly translated into memorable experiences. 

Bringing your venue to the next generation of 3D digital twin technology and standing out as the preferred venue choice for running event experiences, can be achieved with Prismm in just a few weeks. We’d love to speak with you to show you how dynamic 3D digital twin technology can transform your business. The Prismm platform increases prospect confidence throughout the sales process, enabling you to close more business faster while reducing costs. To learn more, please contact us for a demo.

Want to see what Prismm’s digital twin technology
can do for you? Book a demo today!