Prismm featured in Hospitality Technology
Erin Rooney, Chief Marketing Officer, wrote a guest post about sustainability
SAN FRANCISCO, 8 January 2025 — Erin Rooney guides event planners on how to minimize their carbon footprint.
Prismm’s CMO, Erin Rooney, contributed an article to Hospitality Technology about making events greener. This guide includes embracing digital alternatives in order to reduce paper waste, sustainable transportations, data analytics, choosing vendors, and building a culture of sustainability. An excerpt from the article:
So what exactly is a sustainable event? A truly sustainable event is one that proactively considers its multifaceted effect on the economy, society, and environment. Introducing electronic distribution of invites or utilizing digital twins and floorplans to minimize travel for attendees are great examples of proactive sustainability considerations. Appealing to eco-conscious prospects and buyers can provide event planners and venues with a competitive advantage; below we outline some tips to help anyone get ahead of the sustainability curve.
