Gefen is a seasoned Creative Tech veteran with 15 years and has a B.ED Degree in Visual Communication from the esteemed “Bezalel Academy of Art and Design” in Jerusalem, Israel. In her position at Prismm, Gefen plays a pivotal role in steering the company’s future vision. Formerly at Celtra and then MURAL, she led groundbreaking missions in reshaping digital marketing and collaborative spaces.