How to Create Immersive Experiences to Showcase the True Potential of Your Venue

Have you ever had a friend start to tell you an interesting story, stop halfway through, and say, “Never mind, I can’t really explain it, you just had to be there”? It’s an incredibly frustrating feeling, right?  

That frustration is what potential clients feel when an event venue promotes their spaces with static imagery. What your smattering of photos on your site says to every corporate event planner or bride-to-be is: you just have to be here. Unless your venue is only marketing itself to the neighboring zip codes, there’s a good chance you’re missing out on a lot of business. Nobody wants to waste their time — and money — on a site visit for a space they can’t imagine their event in already.  

Instead, you should be using spatial design technology to create immersive experiences like virtual 3D tours to showcase and sell your space. 

In this article, we’re going to talk about the role a dynamic, 3D digital twin of your event venue spaces can play in helping you sell your space and showcase your space — from the first time a prospective client stops by your website to the day-of event setup. Then, we’ll share a few reasons why so many venues choose Prismm to create immersive experiences for their spaces. 

Immersive experiences bridge the virtual and physical world

Let’s face it: more of the event planning and design process is happening virtually: prospects are finding your website, submitting their info via a form, coordinating via email, reviewing PDFs with floor plans, etc. 

Spatial design technology, such as 3D virtual tour software and event diagram software, use dynamic 3D mapping and digital twin capabilities to bring an accurate and immersive version of your physical space to the virtual world. It’s the cutting-edge way that hotels, restaurants, conference centers and other event venues erase the gap between what clients see online versus what they see onsite.  

Clients no longer have to feel like they need to be there for every decision. Because there — your space — can be wherever they are.  

Here’s a few ways using a platform like Prismm to create immersive experiences for prospects and clients can improve the event planning process. 

Why Venues Are Creating Immersive Experiences for Clients with Prismm

For the historic JW Marriott Bucharest Grand Hotel in Romania, providing guests with a five-star experience is crucial. The team knew that their event planning process was underwhelming, however. The previous system’s 2D meeting room layouts limited their ability to showcase the space’s versatility. Sending photos and proposals through email was an ineffective and time-consuming process, as well.  

With the Prismm platform, the JW Marriott Bucharest Grand Hotel’s event planning process has been upgraded. The hotel is now able to showcase their space in 3D — including a library of their own furnishings and décor — making it easy to upsell their clients and drive more revenue with each event. Everything from capturing and qualifying leads to finalizing the design and layout is faster, as well.  

The JW Marriott Bucharest Grand Hotel was able to upgrade the way they showcased and sold their space. Using Prismm to create immersive event planning experiences is helping many hotels and other venues overcome some of their biggest marketing and sales challenges.  

Prismm’s spatial design technology can help you: 

• Create a more sustainable event planning process
  Many companies — from the Fortune 500 to the mom-and-pop kind — are trying to minimize the impact their business has on the environment. That’s why companies are trying to make in-person events — which can generate a lot of waste and require long-distance travel — more sustainable. In fact, 80% of event planners say their organizations take sustainability into account for their events.
  With Prismm, you can help your clients meet their sustainability goals by cutting down on the need for travel to the site. Air travel contributes to 5% of global warming every year, despite 97% of the global population never taking a flight. Prismm’s lifelike, immersive 3D tours and floor planning makes flying out for pre-event, on-site visits a thing of the past.
• Improve client communication
  It’s not easy for venue managers to juggle dozens of prospective and active events. But for event organizers, busy venues can be hard to communicate with. In fact, just 22% of event organizers are happy with the responsiveness they experience from hotel and venue staff.
  By cutting down on the number of email threads, spreadsheets, and scribbled notes from a phone call you have to keep track of, Prismm solves the communication and collaboration challenges during the event planning and design process. With one platform to manage the entire process, every piece of feedback is captured from every stakeholder. It’s simple and streamlined, letting you focus on the details that matter.
• Keep clients’ costs down
  While everyone is excited about the return of events after a time without them, uncertain economic conditions have caused many events to be scaled back. That’s why 53% of event professionals say shrinking budgets are their biggest challenge.
  With Prismm, being green can also mean saving some green for your clients. With fewer expenses for on-site inspections, it makes choosing your venue a more affordable option for them. On top of that, the ease of collaborating and iterating during the design process can save you — and your client — countless hours of work. 

Simplify your sales process with Prismm

With Prismm helping you sell your space, clients will never feel like they are missing out on something by not being there in person. This simple change has a big impact on ability to book your space faster and easier than before. Whether you’re letting clients explore with self-guided tours or taking them on a follow-me tour, any prospective client can see their event in your space.