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What Is a Digital Twin, and Why Is It Important to Event Professionals?
What Digital Twin Technology Means for the Future of Virtual Events
Beyond industries like automotive, healthcare, manufacturing, and others, the concept of digital twin technology combined with the immersive experience of 3D gamer environments is poised to positively continue changing the way we experience virtual events.
- Immersive digital venue twins combined with the mobility of visitors as avatars offer the potential for a wholly new and emotional event experience.
- Serendipitous encounters of avatars, infotainment, and intensive networking through numerous interaction possibilities, as components of each live event and focus of the virtual event platform, let attendees experience a whole new world in photorealistic 3D venue twins.
- Spatial experience, interaction possibilities, and product staging with high information content open up new opportunities for companies in terms of attendee reach, interactivity, and information transfer.
The pandemic has taught us that ongoing transformation and evolution are imperative for events – especially for virtual events as screen fatigue impacts attendance and attention.
Prismm has spent years recreating thousands of hotel and event venues into digital “twins” starting with their Prismm VISION+ product for virtual venue tours. Planners can now use these virtual environments as the foundation for creating the next iteration of an immersive virtual event, which can either be a standalone virtual event or run concurrently with a face-to-face event to reach larger audiences.
And because digital twins often serve as a living and breathing model, planners can see how attendees explore and interact with the space to determine adjustments for the next event iteration, improve operations, increase efficiency, and iron out any problems or issues before they arise in a real-world environment.
To see examples of Prismm EXVO, the Event Technology Awards and Eventex Awards 2021 Best Event Technology Winner, contact the Prismm team for a demo.
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