These event tech tools are also a great way for us to collaborate, which has been a great selling point for our property. For example, being able to do 360 virtual tours, and then show how we can instantly change the room layouts to illustrate what a client is looking for, makes both of our jobs easier.
How does using event tech help your team too?
Since COVID, I have had a whole new team come in. Prismm made it easier for me to onboard them because of its training tools and resources.
For example, several new team members attended Prismm’s educational webinars, which are extremely helpful because they’re offered frequently on a variety of topics. If I have a new person coming in, I direct them to start with the videos for training versus me having to start from the ground up on how to use the platforms.
Then, once they’ve participated in a couple of webinars, I give them some simple floorplans to create for clients. It’s a great way for them to put into practice what they learned.
How has the use of event tech changed throughout your career?
I have a very unique perspective in that I have been with my company for 22 years. When I first started at the hotel, we had zero technology in the sales and catering office. We carried around a giant book that had our function space in it, and we would mark room sets out in pencil. We would type our banquet checks and event orders on a typewriter, on a triplicate form.
I went from having nothing to personally having the first modem in the hotel and helping build the property’s first website. I’ve always been an early adopter of technology when it was affordable and when I thought that it would make a difference.
Any technology that enhances or helps us get people into our live event spaces to have a celebration is extremely important.
But there is a fine line between melding technology, which we absolutely need because our customers demand it, and the value of one-on-one personal interaction and relationships, which at the end of the day, helps us make money.
Utilizing Prismm’s tools gives me an advantage because it’s a perfect blend of being able to share our spaces with clients, but at the same time, incorporate the personal touch customers expect.
Event technology may continue to change and improve event planning processes, but the event industry has always been and will continue to be, about connections. Any way that technology can enhance those interactions, it’s a big benefit to all of us.
For more information and education on using event technology and other planning trends, tips, and advice, read the latest on the Prismm blog.