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Customer profiles

Boston Park Plaza


Boston Park Plaza has hosted some of Boston’s most celebrated and memorable weddings and gala events since opening their doors in 1927. With a need for virtual planning tools, implementing Prismm Vision resolved challenges and opened up new business opportunities without the need for onsite meetings.


  • Local ordinances and corporate policies during the pandemic made the Plaza team unable to conduct onsite meetings or in-person venue tours, severely impacting their revenues.
  • Conversely, ongoing governmental and airline industry travel restrictions kept prospects from visiting the venue, even once they were able to re-open.
  • Their event planning process also had to adapt to comply with social distancing mandates.


  • Adoption of the Prismm platform offers prospective clients the ability to virtually tour the event space from the Boston Park Plaza website, enabling a richer experience virtual touring experience.
  • The collaborative aspect of shareable links to provide prospective clients with proposed layouts helped to edge out competition and close new business remotely.
  • Prismm’s physical distance tool allows the team to demonstrate what proposed layouts will look like with distance measures in place, giving clients confidence as they are able to visualize their events with distancing protocols.


Using Prismm Vision during the COVID-19 pandemic has given us the opportunity to showcase our event spaces while unable to offer onsite tours. It is always standard practice for me to share the virtual tour links in all email replies to inquiries and in proposals — it’s such a valuable tool! Over the last few months, with everything shut down and travel restrictions in place, however, using Prismm has never been more critical as we have been able to offer prospective clients virtual tours and also provide them with shareable links to proposed layouts, which definitely helped us edge out competition and close new business without meeting in person. During this time, we have easily booked at least 8 new events including a large conference now on the calendar for April 2021.


We have used the Physical Distance Tool to create 3-4 distance layout templates per event space. Using the tool to demonstrate what proposed distance layouts could look like has provided clients with confidence as they are actually able to visualize their events should it require distance protocols.


Christopher J. Shimkus
Director of Catering and Events

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