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Allseated has become Prismm

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Customer profiles

The Plaza New York


Since it first opened in 1907, the Plaza New York hotel has become a landmark in its own right – representing the pinnacle of New York City hospitality and hosting the highest echelons of society from world leaders to stars of screen and stage. But even with such a storied history, the Plaza had to adapt to changing times.


  • Their antiquated 2D diagram system did not have the functionality for clients to properly visualize their event in a way that would persuade them to choose the Plaza.
  • Their ability to showcase the grandeur of their spaces was hindered by photographs or required an in-person site visit, which slowed the selling process.
  • Even for in-person site visits, the spaces could only be shown as-is, not how they could be.


  • The Prismm platform enables clients to view and select their space remotely, enabling the Plaza to realize incremental revenue streams.
  • The event planning tools resulted in a significant reduction in time spent diagramming, iterating, and managing floorplans, thereby reducing labor costs per event, and increasing the total number of events that can be managed.
  • The ability to share real-time updates to all stakeholders increases the accuracy of planning and execution and minimizes the impacts of changes that can cause day-of setup errors. 


Including Prismm as part of our selling process has given us the opportunity to show current and prospective clients that we are staying up to date with trends and technology in our industry. It’s been a wonderful tool both onsite and offsite to feature our spaces in various setups, really giving our clients the ability to envision their event with us.


Ali Ciafre
Assistant Director of Catering, CPS Events at The Plaza

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